Tough Tactics for Tough Times

Downturn, slowdown, economic wobble, recession - no matter what the substance of a change, or what it might be officially called, there are times when you know that things have changed and for the worse. Forecasts become uncertain and less than encouraging. Columnists struggle to pin the blame on someone or something, whether the banks, the government or some unstoppable international trend, and the only thing that matters for the moment is that you need to take action to maintain the viability of your business. At worst, survival becomes the name of the game.

Tough Tactics for Tough Times recognizes all this and the need it necessitates for fundamental review. Action is likely to be needed in all sorts of areas: marketing, management, finance, organization - even personally. You may need to:

• cut costs;
• maintain markets and profitability;
• reorganize finances and personnel;
• change the way things are done in every area of operations.

Whatever your responsibility - the whole organization or just part of it - the best advice initially is to pause and consider. Tough Tactics for Tough Times is designed to be a catalyst to prompt and assist that process. It contains more than fifty areas to think about. Some might result in your taking one significant action; others might prompt further review or a campaign of action. All can help and the action they can lead to can cumulatively make a positive difference in difficult times when, to quote a famous retailer, “every little helps”.

Patrick Forsyth runs Touchstone Training & Consultancy, which advises on marketing, management and communications skills. An established author, he has written many successful business books including Successful Time Management, How to Motivate People and How to Write Reports and Proposals (also part of the Creating Success series published by Kogan Page).

Frances Kay consults and advises on all aspects of business, career and personal development with particular emphasis on corporate relationship building. An experienced author, she has written a number of successful business books including Understanding NLP and is editor of The Good Non Retirement Guide 2009 (both published by Kogan Page).

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